ABOUT THE ROLE
Toppr is looking for an SEO strategist. As an SEO expert, you’ll continue the journey of creating awareness about Toppr and attracting new users. You’ll identify strategies to increase the number of visitors on Toppr. You’ll analyze data to identify trends and make recommendations to optimize our pages. You’ll help improve Toppr’s website structure, page construction, keyword lists, and SEO copywriting.
WHY SHOULD YOU JOIN THE SEO TEAM AT TOPPR
- As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to become the future leader in the Digital Marketing team.
- Perks and bonuses: We appreciate your effort by providing exciting perks and bonuses tailored specifically for SEOs.
- Widespread impact: Be a part of a small vibrant team and watch your work make an impact on achieving Toppr’s goals.
HOW YOU’LL RAMP
- On-boarding session: Toppr’s journey, mission, values, future outlook, and footprint across India.
- Training under the best: Spend time with the leaders of the Product and Marketing teams to get up-to-speed on Toppr’s product and marketing strategies.
By Day 30…
- Manage Toppr’s SEO performance: Constantly check search terms, rankings, and analytics to monitor Toppr’s performance. Make recommendations for its improvement.
- Guide a community of writers: Based on your findings, source original content for Toppr’s website - tailored for our target audience.
- Refine SEO strategies: Monitor industry changes. Manage and refine SEO strategies and execute optimization tactics.
- Optimisation: Employ user experience (UX) and conversion rate optimisation methods. This helps turn visitors into more active users and improves website performance.
- Harnessing Social Media: Use social media to distribute content. Encourage more external sites to link to your content.
- Monitor Algorithms: Monitor the algorithms set by search engines to keep up-to-date with changes.
WHAT YOU’VE ACCOMPLISHED... SO FAR
- Education: A graduate degree and/or a certification in SEO Marketing.
- Experience: Minimum 2 years of experience in SEO marketing.
- Knowledge: Operate tools like webmaster tools, Ahrefs and Google Analytics. Basics of PhP and HTML is a plus.
- Soft Skills:
- Communication: Excellent communicator and relationship builder. You have worked collaboratively with marketing and product teams.
- Sense of data: Experienced in data driven marketing, including ROI / investment strategies / scaling.
- Sense of analytics: Strong analytical skills for understanding ranking algorithms.
Toppr is India’s leading edtech company with a mission to make learning personalized. Our adaptive after-school learning app for classes 5th to 12th is used by over 40 lakh students. We have the widest syllabus support that covers over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, and Eight Roads.
We have a Bring Your Own Device (BYOD) policy at Toppr.